Prashant Aggarwal
Main Site Blog
Tool by Prashant Aggarwal
Consumer Attention Modeller

Creative
Evaluator

Upload any marketing creative and instantly see where consumers' eyes go — with percentage likelihood of attention on each section of the image. 100% free, runs entirely in your browser.

Method
Visual Saliency Algorithm
API needed
None — runs in browser
Audience modes
Offline · Online
Privacy
No images stored
Drop your creative here
Drag & drop or click to upload · JPG, PNG, WEBP, GIF
Ads · Banners · Pack shots · POSM · Social creatives
Modelling consumer attention…
Running visual saliency analysis on your creative
Analysing contrast, colour & brightness zones
Detecting edges, faces & high-frequency regions
Applying consumer attention bias weights
Scoring brand visibility, clarity & CTA strength
Consumer Attention Report
Attention Heatmap  ·  Red = highest attention  ·  Numbers = % consumer attention
Overlay Intensity 65%

The percentages show the likelihood of a consumer noticing that part of the image. Multiple zones can have high percentages — this is not a share, it is an independent probability for each section.