Two worlds.
One perspective.
I started my career in market research at Kantar, where I spent four years learning how to decode consumer behaviour for some of India's biggest FMCG, automotive, and mobile brands. That work taught me something fundamental: people rarely do what they say they'll do — and understanding that gap is where all the real insight lives.
From Kantar I moved to GSK Consumer Healthcare (now Haleon), first as an Insights Manager running U&A studies and concept tests across OTC categories, then transitioning into brand management. Today I lead brand strategy for Otrivin, Crocin, and Iodex across India and Sri Lanka — building innovation pipelines, launching new products, and managing the intersection of consumer insight, regulatory process, and commercial delivery.
Alongside the day job, I've been an active stock trader for years. The markets became my laboratory for the same questions I deal with professionally — how do people process information, manage risk, and make decisions under uncertainty? The two pursuits feed each other in ways I'm still discovering.
This blog is where I write about both. No hot takes for clicks, no performative expertise. Just honest thinking about markets, brands, behaviour, and careers — written to clarify my own thinking and share what might be useful to others.