Marketing · Markets · Decision-Making
12 years in marketing. An active stock trader. Writing honestly about what both worlds have taught me — about behaviour, risk, and making better decisions.
Four areas. One thread: how people and markets make decisions.
Observations on investing, trading, and financial behaviour. Based on real positions and real outcomes — not theory.
Mental models, cognitive biases, and frameworks for making better choices — in markets, brands, and everyday life.
How brands build meaning, how consumers actually decide, and what a decade in marketing taught me about human behaviour.
Honest lessons from 12+ years in corporate India — for people who want to grow and lead without burning out.
Shaped by years of marketing and trading. Beliefs that have survived contact with reality.
Separate urgent from important. Built for how marketers and brand managers actually think about priorities. Syncs across sessions.
Use the tool →An interactive board game based on Robert Kiyosaki's classic. Learn income statements, passive income, deals, and how to escape the rat race — through play.
Play now →Score your ad creative against proven frameworks. Get an objective read on strategy, execution, and impact before it goes live — without the politics of a review room.
Evaluate now →One email when I publish something worth reading. No digests, no filler. Just the piece — when it's ready.