The Art of doing twice the work in half the time Introduction Scrum has been revolutionary in the year that Jeff Sutherland introduced it as an opportunity to boost human advancement. Many have described the release of Scrum in 2014 as an important moment in the history of mankind. The name comes from the sport of rugby, which emphasizes the … Read more
22 immutable laws of marketing Book Summary Synopsis The 22 Immutable Laws of Marketing exposes the fundamentals of marketing as well as how to stay clear of violating these rules. Airplane makers don’t design airplanes without taking into consideration the laws of Physics. Yet, many marketers are trying to market an innovative idea without having the foundational law … Read more
Think again Book Summary in 12 points Introduction “Think Again“ explores the realm of cognitive biases, cognitive errors prejudgments, cognitive blind spots. It examines the inability of us to alter our beliefs after we have established them. Whatever skills and knowledge that individuals have it are impossible to avoid logical mistakes in their thinking. They can be influenced by … Read more
15 Big learnings from Getting Things Done Book David Allen’s Perspective David Allen is an author and consultant, as well as an international lecturer and the co-founder of the David Allen Company. Forbes has recognized David Allen as one of the most effective five coaches for executive leadership in the United States. Leadership Magazine quoted him as one … Read more
Synopsis Pitch Anything is a comprehensive description of the steps you need to take to make top-quality pitches that guarantee the highest level of investment. Oren Klaff has raised more than $400 million in the last 13 years by using this technique. The same strategy is applicable to various scenarios, including negotiation for a better salary or pitching … Read more
11 Key learnings from Thinking Fast and Slow Book Thinking Fast and slow offers a description of the two main methods our brains use. Much like a computer, the brain is comprised of systems. System 1 is quick and intuitive. System 2 is emotional. Daniel Kahneman encourages us to abandon our dependence on this model. Systems 1 is the … Read more