4 Quantitative Scales that will Surprise you

Quantitative Scales

4 Quantitative Scales that you haven’t heard of When talking about the world of statistics, one cannot talk without mentioning types of quantitative scales. Such a title is quite deserved. It is very important for all kinds of professions – teachers, students, researchers, corporate managers, media outlets, etc. – to have some knowledge about such … Read more

Top 5 reasons why Consumer insights is important in decision making

Consumer Insights - Prashant aggarwal

The importance of consumer insights in decision-making The importance of consumer insights in decision-making is well recognized in India. It was the British colonialists who changed the direction of the economy, unleashing the power and potential of markets to cater to consumers more efficiently. This made the masses consumers instead of just shopkeepers and entrepreneurs. … Read more

Quantitative Research – All types explained in 1 post

Quantitative Research - Prashant Aggarwal

This post covers the different types of quantitative research design. Quantitative Research Types Quantitative Research – Experimental True experimental True experimental research aims to determine causal relationships among variables, and it relies on statistical analysis to approve or disprove a hypothesis. It is also worth noting that true experimental research is considered the most accurate … Read more