4 Quantitative Scales that you haven’t heard of When talking about the world of statistics, one cannot talk without mentioning types of quantitative scales. Such a title is quite deserved. It is very important for all kinds of professions – teachers, students, researchers, corporate managers, media outlets, etc. – to have some knowledge about such … Read more
The importance of consumer insights in decision-making The importance of consumer insights in decision-making is well recognized in India. It was the British colonialists who changed the direction of the economy, unleashing the power and potential of markets to cater to consumers more efficiently. This made the masses consumers instead of just shopkeepers and entrepreneurs. … Read more
This post covers the different types of quantitative research design. Quantitative Research Types Quantitative Research – Experimental True experimental True experimental research aims to determine causal relationships among variables, and it relies on statistical analysis to approve or disprove a hypothesis. It is also worth noting that true experimental research is considered the most accurate … Read more
Qualitative Research Qualitative research is a type of research that focuses on explaining the world’s reality through the participants’ perspectives. Also, it is characterized by the researcher’s active involvement when interacting with participants while gathering data in the natural setting. Lastly, in qualitative research, the research study results tend to be subjective because it … Read more
Freakonomics By Steven Levitt and Stephen Dubner This is a book that really has mixed reviews everywhere. Hence, in this book review I want to share my views on this book. So let’s get started. Freakonomics is written by 2 authors(mentioned above). One is an actual economist and then the other is a book author … Read more
If you are reading this post, you are either of the following. Someone who is facing difficulties in interpreting the data. Someone who wants to improve the data interpretation/reading skills In this post, I will give you 2 important tips which will change the way you approach any type of data. This will definitely help … Read more