Top 5 reasons why Consumer insights is important in decision making

Consumer Insights - Prashant aggarwal

The importance of consumer insights in decision-making The importance of consumer insights in decision-making is well recognized in India. It was the British colonialists who changed the direction of the economy, unleashing the power and potential of markets to cater to consumers more efficiently. This made the masses consumers instead of just shopkeepers and entrepreneurs. … Read more

Qualitative Research Types Explained in less than 1000 words

Qualitative Research

Qualitative Research   Qualitative research is a type of research that focuses on explaining the world’s reality through the participants’ perspectives. Also, it is characterized by the researcher’s active involvement when interacting with participants while gathering data in the natural setting. Lastly, in qualitative research, the research study results tend to be subjective because it … Read more